[#socialmediarelease] @shel - "Love social media releases or hate 'em, they work"
“PR agency Text 100 is out with a global survey of bloggers and damned if the results don’t reveal that social media releases—which inspire passion among those who object to them—work.”
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“To me, this makes tremendous sense, given the disdain bloggers expressed for traditional press releases and their preference for incorporating images, video and audio into their posts. Social media releases (among many other things) make it easy to cherry-pick and embed multimedia assets into posts which, in turn, makes it easy for a blogger to customize the post to his audience rather than regurgitate the same text-based release that everybody else is copying and pasting.”
The News Release in the Social Media Era: Shel Holtz’s IABC presentation - slideshare/audio
Content summary: Shel Holtz was part of the “All-Star” track at the annual world conference of the International Association of Business Communicators (IABC), presenting on the role of the news release in the social media era. The talk covered both the traditional news release and the social media release.
Both audio and PowerPoint are available in this blog post.
Social Media Release microformat: hRelease v 0.8 - SMR Wiki
XHTMLhRelease08 -
The SHIFT Communications template for Social Media /…/ Releases defines standard elements for the creation of an online news release. While the SHIFT template provides a standard layout for news releases on the Internet, it does not address the need to electronically markup those elements for Internet distribution. /…/ hRelease is an open, social media news release standard that encourages the electronic distribution of news across the Internet. hRelease will allow news authors to create a single copy of their online release and share it electronically with wire services, members of the press, and the public. The goal of the hRelease format is to enable a simple way to markup news, allowing authors to share news through blogs, personal and corporate websites, web feeds, and any other online repository.
You aren’t going to turn passive consumers into active trollers on the Internet.- Stephen Weiswasser from 1989
Quoted in a magazine I bought the first issue from the second issue, first year (1.02 - 1993) and subscribed from next issue and onwards.
The Machine is Us/ing Us (Final Version) (via mwesch).
A modern classic - the 5 min dissertation. From it was later featured, “The 100 Most Iconic Internet Videos - #90 - The Machine Is Us/ing Us” on URLesque blog;
“Cultural anthropologist, Dr. Michael Wesch set out to create a video to visually show and tell the shift to Web 2.0 online utilizing the very tools that represent the shift, in under 5 minutes. Wesch released a draft of his video to the masses in January 2007, and posted the final version a couple of months later that incorporated feedback from commenters on his first draft — a true representation of the 2.0 spirit.”
Where is Everyone? - Articles - Baekdal.com
#amazingviz illustrating the transition of news dissemination through the years
John Lennon - Give a laptop, change the world (via Pietro2008a)
OLPC (http://laptop.org) is an non-profit foundation creating
educational opportunities for the world’s poorest children by providing each child with a rugged, low-cost, low-power, connected laptop.
2008 Latest Edition - Did You Know 3.0 - From Meeting in Rome this Year (via buencaminos)
http://www.btang.net/
From YouTube More Info: “3.0 for 2008 - Newly Revised Edition Created by Karl Fisch, and modified by Scott McLeod; Globalization & The Information Age. It was even adapted by Sony BMG at an executive meeting they held in Rome this year. Credits are also given to Scott McLeod, Jeff Brenman”
One of the most spread visualization videos to illustrate the fast pacing change of the world and its implications. Now in its third incarnation.
Earth 2030 (via xplanevisualthinking)
Animated movie addresses global energy usage trends and actions for positive change. Four-minute video was produced by XPLANE for global BASF Group.
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A great example of a visualization video.
People who fail to see that our world has fundamentally changed are wrong. This is not the contraction phase of a balanced cycle that will start all over again. This is a key moment, a turning point in the history of our civilization, a time to contemplate long-term consequences of our decisions. It is time to radically modify some of our concepts to adapt them to our new reality, the same way our ancestors had to admit the Earth was not flat and was not the center of the universe. This is what a group of people are trying to do under the name of AEREAS with a campaign to spread the concept of sustainopreneurship as the new way we should be doing business.new concept: sustainopreneurship « Media, Innovation and Social Responsibility
Thanks, Guillermo Ortega Rancé @ortegance for the support of the campaign! You will be included in the “Googling Sustainopreneurship” blog post series on http://blog.slice.nu that also will be put on the Campaign Tumblr News http://sustainopreneurship.tumblr.com syndicated to campaign website home http://sustainopreneurship.wordpress.com reachable through http://1mcc.info or #1mcc on twitter!
There are four billion phones, and only one billion bank accounts. Our view is you have to have a way for both the banked and the unbanked to participate in the mobile payment system.The $70 Million Obopay Deal Is More About The UnBanked Than The Banked
For the US-centric skepticism towards the new banking by the mobile phone, this was a healthy and straight-forward response. The Majority World BOP Market = Target! Spot on.




