January 2009
5 posts
'microcopy', n. v.
n. pl -ies. a piece copywriting or short descriptor that fits in e. g. a microblog, a page descriptor on the web (that shows up in web search pages below the link) or used in other contexts with limited character space, usually 140 characters or less.
v. the act of copywriting in 140 characters or less.
“Can you do a microcopy of what we offer that fits a retweet with another @username,...
“You might wonder what the hell the weird sign on the front cover means....”
– From intro to Urban Lifestyle Report - New Media #1 - 2009
3 tags
“In a world beset by economic woes as well as environmental problems— from the...”
– UNC Sustaina-Blog: The economy stinks? Not if you’re green!
[video link] Presentation of the Global Award for... →
Winner of 2008 award was my academic mentor and tutor, Bengt Johannisson, Professor of Entrepreneurship and Business Development at Växjö University and Jönköping International Business School.