Rory Sutherland: Life lessons from an ad man.
“Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life.” (via Rory Sutherland: Life lessons from an ad man | Video on TED.com)
A funny TED talk in the blending world of advertising and entertainment.
Oct 15, 2009 @ 11:32 am
