UnProfessor :) Brian Solis (@BrianSolis) interview by @TNW on his old/new book “Engage” - v 2.0 cut/extended:
“When I was writing Engage! it was incredibly arduous for me to get cover to cover knowing it’s not a realtime product. That challenged me to think about the value of a book in this world. I realized that it was less about moving and reacting to the realtime nature of technology and stepping back to understand the roots causes of those trends so you can design strategies and business methodologies around them. The true purpose in all of this is to be the one driving those movements.”
(via An interview with Brian Solis - TNW Social Media)
It’s all about filtering, deepening, diving, curating, distilling, extracting, reducing, reflecting - to get beyond, above and below as a means to reach deeper insight about stuff on the “social web” and how to make it there. Social services brands and their developments has to be made independent of a strategy conversation that must take place in the first place. The Holy Graal is STILL - how do you generate engagement and how do you spark meaningful conversations? Here is a clue, now in upgraded version :).
