"A lot of what is said about personal branding is smart and on point. But some of it sounds an awful lot like making yourself into an easy to attack target, with built-in obsolescence. And that just doesn’t seem that smart to me."
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@AlfRehn on the Dark Side of some Personal Branding close-to-dogmas - me agrees. A stool cannot rest on one leg, not even two. Three ok, but still a stool, four legs - a chair. I believe a comfy U-sofa with many angels and legs will be the sustainable case ;). Conclusion - go multi-niche in your passions, followed, and confuse your followers, fans, friends and family (in descending confusing order for those groups ;) a bit, or more, but be consistent with your core values and “meta-vision” over time, methinks.
Read in full his antidote to obsolescence;
Making Yourself A Target With Personal Branding - Alf Rehn’s posterous
